BRANDING & CREATIVE STRATEGIST/ COPYWRITER.
I'm a regular kickstarter, someone who mixes creativity, curiosity and tenacity to bring big, bad, bold ideas to life.
I'm a magazine editor turned fashion entrepreneur turned creative strategist, who views every evolution of my career as interconnected rather than separate. My deep experience in media and start-ups combines an awareness of fashion, art and commerce to brand championing and brand ownership. I can write, style, art direct, design, photograph, and creatively strategize to effectively market your brand or product to your desired audience.
I'm a big picture person - with an emphasis on picture. An image is everything in marketing and branding. How we relate to our customers, depends so much on how we portray ourselves. I love to get in front of or behind a camera lens, art directing photoshoots, or work on pencil illustrations in my spare time.
So far, I've lived in Malaysia, Singapore, England, Germany, and currently call New York City my home. I enjoy traveling and have a penchant for verging off the beaten track. I'm drawn to places that combine personality with a keen aesthetic. I like to volunteer at food pantries and soup kitchens. Currently addicted to ASMR restocking videos on Tiktok.